Conferencias y seminarios
Charla MBA Uchile
- Armida Prado
Miércoles 22 de noviembre de 2023
Sala 316(Beauchef 851, 3er piso)
Expone: Debbie Haski-Leventhal, Professor of Management at Macquarie Business School and the MBA Director.
Título de la conferencia: “Business as a force for good – Reimagining the role of business in society”.
The global issues that humanity faces, from pandemics and wars to climate change, require a holistic approach where all sectors of the economy come together to address these issues. As business has contributed to severe problems worldwide, it must also be part of the solution.
Purpose-driven companies help to solve societal issues while engaging employees and all stakeholders and building their reputation as an agent of world benefit. Such companies focus more on impact than profits and speak up on significant matters.
In this masterclass, we will examine what purpose is, how companies can develop and lead by their purpose, and how to become a purpose-enabler so that all stakeholders can create a positive impact with and through the company. We will touch on some cutting-edge notions, such as social intrapreneurship and brand activism, to explore how some companies are shifting from being the best in the world to being the best for the world.